Rividiylized
CASE STUDY: THE PROCESS OF BUILDING A HOME-IMPROVEMENT LIFESTYLE BRAND.
Modern branding with a masculine identity that embraces the modern DIY movement while tipping its hat to the traditional working man.
Rividiylized is a home improvement blog created by Nashville handy-man, Brady Bessinger. His mission is helping home owners tackle everyday challenges with a DIY attitude. The brand connects with a new era of DIY’ers—these are the fellas who grew up holding the flashlight while their mustache-adorned dads demanded a steady hand. The blog’s step-by-step articles, social media posts and help videos provide viewers with handy tips and tricks to remedy home owner woes and elevate our spaces with efficiency.